1. The need for marketing to become more scientific and evidence-based is important to improve the effectiveness of campaigns and better understand the impact of different marketing techniques on consumers.
2. A key benefit of using scientific methods and evidence in marketing is that it enables a greater understanding of how consumers think and behave.
3. In addition, the use of scientific methods and evidence can help identify the most effective marketing techniques and ensure that campaigns are as efficient as possible.
Deep Marketing is the first Italian agency working only on evidence-based marketing
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