Choosing the best product categories to boost your sales this festive season

India is known for its rich cultural heritage, where buyers have much leeway to experiment with various themes for each holiday. Festivals are one of the few periods in the country when everyone is excited and ready to buy new items.

Nowadays, Indian society is presented with various luxuries and delicacies to buy this festive season. From home décor to fancy jewellery and international chocolates, one can find every product item available on the internet today in India. However, the main attraction for Indian buyers is the festive season sale. As the world’s second-largest online population home, India is among the world’s most important marketplaces. A recent study found that 500 million people in India already purchase online. On the other hand, roughly 90% of these people are internet shoppers and prefer buying from online stores rather than offline ones. In the previous six months, 85% of customers have made at least one purchase using one or more online marketplaces, according to a recent poll.


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